Monthly Archives: September 2017

Affect the Irish Motor Industry

When we listen to the emotional and sometimes inflammatory debate taking place in the UK in relation to Brexit, it’s hard to have any certainty or even confidence in how the decision might go. Because it is all so unclear, confusing and increasingly theatrical, it would appear that many people in Ireland are just ignoring the potential impact of the UK Referendum, and perhaps hoping that it will somehow fizzle-out like the Y2K Millennium Bug that never happened. However, should it come to pass, Brexit would have far-reaching implications for the motor industry in Ireland, writes Alan Nolan from The Society of the Irish Motor Industry (SIMI).

From vehicle distribution, parts and equipment to professional services, the Irish motor industry is entwined with the UK, with a considerable number of businesses trading in the sector in Ireland, either as subsidiaries of a UK parent company or else supplied through the UK. There are also significant volumes of cars and commercial vehicles in Ireland, as well as vehicle parts and accessories, which are actually manufactured in the UK. A substantial trade in cars and commercial vehicles, mostly used, is sourced by dealers from dealers or auctions in the UK, and vehicle parts are often sourced from sellers in the UK. Used car imports total around 50,000 per year. So, if the UK votes to leave the EU, how will the Irish motor industry be affected?

Medium- and Long-term Concerns

In the medium- or long-term there may well be concerns regarding the potential for tariffs and quotas to be imposed on vehicles or parts manufactured in the UK, as a non-EU country. However, given the value of trade between the UK and EU, this may be more likely a consideration in the setting of negotiating positions rather than in reality. Another consideration relates to vehicles or parts, manufactured in another EU member state, but distributed into Ireland through the UK. Although many of these goods are produced in the Eurozone, they are often charged into Ireland in Sterling. Again, given a two-year transition, there is little doubt that such logistical challenges can be resolved satisfactorily from an Irish Motor Industry viewpoint.

Challenging Short-term Issues

From our industry’s perspective, it is the short-term that is likely to provide the biggest and most worrying challenges, especially in relation to currency fluctuations.  According to Swiss global financial services company UBS AG, the value of Sterling could fall by as much as 20% to virtual parity with the Euro, if the UK votes in favour of exiting the EU.  Although Sterling may well rally in due course this may take some time, particularly as the negotiation process – with a UK government damaged by the loss of the referendum – will not be easy and may well move close to collapse before real progress is eventually made. The reality of the UK facing similar terms to Norway for free access to the EU market place could also impact as this may well involve having to contribute to the EU Budget and to adhere to EU Directives and Court rulings, the very issues on which many will have voted to leave.

All of this suggests that Sterling may well remain at a very low exchange rate for some time, with all that this means for our sector during that period. A UK used car priced at £10,000 Sterling last July, would have cost €14,400 whereas it might currently stand at around €12,900 but at parity it would equate to €10,000. And the key issue here is not the potential for higher volumes of imports so much as the potential impact that it might have on used car values in Ireland, and this could very well slow down new vehicle sales, if the cost for a consumer to change their car increases as a result. But this may not only impact on used, or even new, cars as the same price adjustment will be happening in relation to parts and accessories as well.

Choosing a Business Name

No matter how great a business is, an inappropriate or poorly-chosen name can have a negative impact on its success – especially when first starting out. On the other hand, a business name that is appealing and memorable can do wonders for a business’s bottom line.

Some aspects of selecting a business name are subjective and reflect the personal wishes and preferences of the owner. There are, however, some mistakes that business owners make in naming their establishments that just don’t make good business sense. Avoid these and your business name can serve as a real asset that can help bring many profitable returns.

1. ABC
A business name that comes at the beginning of the alphabet can be a plus since many business listings are alphabetical; however, some businesses have taken this strategy to absurd levels. Using A, B, or C as the first letter of your business name can help, but be sure the name is something that makes sense and is something you like and are really comfortable with.

2. Use a Simple Easy-to-Pronounce Name
The idea is to get people to remember your business name and to be able to understand it, spell it and pronounce it. It should also be short enough to fit on a business card or display on a sign.

3. Allow for Growth
Choose a business name that is wide-ranging enough to give your business growing room. Geographic business names are popular e.g. Arklow Housecleaners. But what happens if your business takes off and you’d like to expand the geographic area you cover? The same goes for naming a business after one product or service. For example, the name “Joe’s Lawnmowers” would need to change if Joe decides to add other related products. Stay away from names that describe current fads or trends: If a new “Millennium Bookshop” opened in 1999, it may have sounded timely – nine years later, it would sound dated.

4. Create Your Identity

A business name should be one or more of the following:

  • Memorable
  • Descriptive
  • Imaginative
  • Distinctive

A good way to start is to write down key words that describe what your business is, what it does, and what pleases you about it. Use a dictionary and thesaurus to find different words that express these things. Also look for famous expressions that might pertain to your business.

So, let’s say Mary has a small business selling her delicious fruit tarts, and she considers herself to be the best at what she does. Mary names her business “Queen of Tarts” because: she loves the play on words, it expresses what her business is and does, and the word “queen” is perfect – she’s female and her thesaurus shows that “queen” also means “person of authority”.

5. Being an island

You’ve thought up 15 business names that are in the final running, and you think they’re all pretty good. Now is the time to get some feedback. Run those names by some close colleagues, family and friends. You might be surprised at the number of things they bring to your attention that you’ve overlooked. A little constructive objectivity goes a long way when choosing a business name.

6. Make Sure You Can Use a Name
Before settling on a final name, you’ll need to ensure that you won’t be violating someone else’s trademark rights to a particular business name. You want to avoid being forced to change your business name in the future and possibly paying damages.